In this episode of Radio Omnicor’s ongoing Leadership Series, Colleen McLintock is joined by her co-host Dr Hilton Rudnick for a conversation with Shaun Laffer, an experienced business leader who bridges the worlds of finance, operational leadership, and brand building.
Shaun began his career as a chartered accountant, developing strong foundations in capital markets, mergers and acquisitions, and financial strategy. He later transitioned into executive leadership roles across trading, distribution, and consumer goods businesses. His tenure as Chief Executive Officer of Sunpac provided him with deep exposure to the personal care and wellness industry, where he led brand growth, operational scale, and leadership team development.
In this episode, Shaun shares his reflections on scaling organisations, leading through complexity, and balancing strategic discipline with consumer-centred brand thinking.
🔍 We explore:
The link between financial rigour and sustainable growth
How to build brands that deliver long-term value
Leadership lessons from acquisitions and business turnarounds
What it means to develop self-sufficient executive teams
How to stay focused and grounded in a fast-paced industry
What great leadership looks like in the world of consumer goods
👤 About Shaun Laffer:
Shaun Laffer is a qualified chartered accountant and experienced executive with over twenty years in senior leadership roles. His career spans finance, operations, brand management, and organisational strategy. As the former Chief Executive Officer of Sunpac, Shaun played a key role in scaling the business and driving innovation in the personal care and wellness space. He continues to work with businesses on leadership and strategic growth initiatives.
🔗 Connect with Shaun Laffer on LinkedIn
🌐 Learn more about Sunpac at www.sunpac.co.za
🎙 Produced by: Siye Dlamini
🌐 Visit us: www.omnicor.co.za
📬 Contact: info@omnicor.co.za