Anke Hermann is the creator and host of Soul Touched byDogs - an award-winning podcast , virtual event, and community platform to celebrate the human-canine connection. She is also an advocate for holistic approaches to canine health and education, with a focus on the specific needs of rescue dogs. When she's not talking about dogs, she is a multi-passionate coach and online tech expert helping dog professionals, coaches, experts, and authors turn their expertise into online income, without tech stress.
On Her Philosophy About Dogs
Anke views dogs as our wisest teachers who deserve far more respect and understanding than society typically gives them. She stands firmly against treating dogs as status symbols, toys, or emotional outlets, emphasizing that her core value of fairness drives everything she does in the animal welfare space. Her mission is to help people become better advocates for their dogs' needs.
Her Work with Dog Professionals
Anke specializes in helping dog coaches, trainers, and experts navigate the business side of their practice. She works with people who have deep expertise in their craft but struggle with marketing, technology, and business development. Her key insight: being excellent at what you do isn't enough—youneed to understand business fundamentals to build a sustainable career helping dogs and their people.
Published Work
Taming the Tech Monster (2020) - This book helps people overcome their fear of technology by reframingit from a threatening obstacle into a friendly challenge. Instead of letting tech intimidate you, Anke shows how to approach it with curiosity and confidence.
Upcoming Book (working title includes "The Dog at My Feet") - Her current project addresses the gap between professional certification and business success. Why do so many qualified, passionate dog professionals struggle to build thriving practices? This book aims to bridge that divide.
Creative Process
Dog walks are a sacred, creative time for Anke. She takes solo walks with her dogs (one at a time) as dedicated thinking sessions away from screens and distractions. Many of her best ideas for podcasts, books, and business concepts emerge during these mindful moments with her canine companions.
Business Philosophy
Anke is critical of "proven formula" programs that oversimplifythe complex process of building a business. She emphasizes that creating a successful practice typically takes years, not weeks or months. The key to success is understanding your target audience deeply and presenting your offerings in ways that genuinely resonate with their needs and values.
Find more on Anke at the following links:
The Website soultouchedbydogs.com
The podcast Soul Touched by Dogs
The Fur Baby Book Candid comments from a pet's POV - Love stories from their owners
For Dog Professionals Turning your real-world brilliance into online traction: The Business-Savvy Dog Pro