35. Email Marketing and Converting Leads | Alex Horsman

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Ranking Revolution

Doug Cunnington, PMP

48 episodes

9 months ago

The Ranking Revolution Podcast is the source for strategies and ideas for SEO, growth, and business. Join me as we embark on a journey to go deep into the weeds of SEO, content creation, and organic growth. Each episode is a deep dive into the tactics and strategies employed by the masters in the industry. And some episodes will feature my own strategies about operations, project management, or mindset. Those episodes should be short, bite sized, and easy to consume. I’m your host, Doug Cunnington. Founder of Niche Site Project and creator of the Keyword Golden Ratio.

All content for Ranking Revolution is the property of Doug Cunnington, PMP and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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35. Email Marketing and Converting Leads | Alex Horsman | Part 1

Ranking Revolution

39 minutes

1 year ago

35. Email Marketing and Converting Leads | Alex Horsman | Part 1

In this episode of the Ranking Revolution Podcast, host Doug Cunnington discusses SEO, getting started in the field, and transitioning to other roles with Alex Horsman. They focus on the power of email marketing and converting leads to paying clients, emphasizing independence from Google reliance.

00:00 Introduction

00:41 Welcome and Guest Introduction

02:23 Alex's Journey into SEO

04:49 Building and Scaling Affiliate Sites

10:45 Email Marketing Strategies

13:05 Creating Effective Lead Magnets

20:57 Implementing Tripwire Funnels

28:39 Tools and Platforms for Email Marketing

31:46 Optimizing Email Sequences

38:28 Conclusion