I continue discussing with Alex Horsman his unique and effective approach to link building inspired by Ryan Holiday's book, 'Trust Me, I'm Lying.' Alex shares valuable strategies for building brand mentions through a structured media tier system and explains the importance of tactical execution and relationship building for successful link building campaigns.
00:00 Introduction and Recap of Part One
00:53 Diving into Link Building Strategies
02:19 Understanding Media Tiers and Outreach
05:00 Tactical Steps for Effective Link Building
12:39 Building Relationships with Journalists
20:51 Common Mistakes and Success Stories
26:39 Final Thoughts and Where to Find More