We interviewed Lucy Pembayun, founder of LEaF Translations, about the fascinating intersection of SEO and translation. Translation is a huge component of international SEO strategies but, as Lucy explains, machine translation and even human translation won't always leave you seeing the best organic results in your new markets.

Lucy joined us to articulate a translation process that takes into account both the communication of the text and its eventual organic performance, which will give you plenty to chew over if you're on the verge of branching into a new market with your company or client.

You can see more from Lucy on Twitter, or see more about what she does over at the LEaF Translations website.

Edd and Ben will be back soon with a new episode of the RankUp podcast. In the meantime, you can find us all on Twitter, @seoliviamae, @BenJGarry and @EddJTW.

If you’re interested in being a guest on the show, please reach out to us on Twitter or via email.