SEO testing is the process of measuring to see whether changes made to a website have made a significant difference or not. It's always been possible if you've had access to good data and some time on your hands, but tools are starting to appear that automate the process.

We spoke to the creator of one of the first and only dedicated SEO testing platforms, Nick Swan, who launched and runs seotesting.com. The tool uses Search Console data to measure the significance of changes over a 2-6 week period after a set date, and can also accommodate A/B tests.

In this episode, Edd and Ben wanted to get to the bottom of what SEO testing means, why it is important, and how to make sure the data you get is useful. Join us as we hear the answers from one of the industry's leaders on the subject.

If you want to follow Nick to hear more about SEO testing and the rest of his work, you can find him on Twitter at @nickswan. Listeners of the podcast can also use the link https://seotesting.com/partner/rankup to access an extended free trial for seotesting.com.

Twitter is also the best place to find the rest of the RankUp team: Edd (@EddJTW), Ben (@BenJGarry) and Liv (@seoliviamae), or keep up with all things Impression over at impression.co.uk/blog.