The inaugural season of Ready for the Big Time: F1 explored what it would take for Formula One to make the big time in the United States. Now, with an American driver on the grid, an American team and three US GPs, F1 fever has arrived in the US, and in the process, the sport has embraced some distinctly American traits. This season unpacks the Americanization of F1. Host Scott Speed, and co-hosts F1 Toni and Andrew Lawrence, will explore the splashy plans for the Las Vegas GP and Liberty Media’s winning strategy to the rising popularity of F1, how American carmakers are betting on F1 and why reaching female content creators may be the secret ingredient to propel the sport into the stratosphere. Season 2 drops on Thursday, October 19th.
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The inaugural season of Ready for the Big Time: F1 explored what it would take for Formula One to make the big time in the United States. Now, with an American driver on the grid, an American team and three US GPs, F1 fever has arrived in the US, and in the process, the sport has embraced some distinctly American traits. This season unpacks the Americanization of F1. Host Scott Speed, and co-hosts F1 Toni and Andrew Lawrence, will explore the splashy plans for the Las Vegas GP and Liberty Media’s winning strategy to the rising popularity of F1, how American carmakers are betting on F1 and why reaching female content creators may be the secret ingredient to propel the sport into the stratosphere. Season 2 drops on Thursday, October 19th.
Girl Power Part 1: Female content creators are driving the narrative of F1
Ready for the Big Time: F1
45 minutes
2 years ago
Girl Power Part 1: Female content creators are driving the narrative of F1
Young American women are among the biggest drivers of F1’s current popularity boom, and their wide-eyed enthusiasm for the sport is forcing the hidebound male gatekeeper fans of the sport to get with the times. In this episode of Ready for the Big Time: F1, we’ll examine the communities that these young women have formed around F1 and how it’s unlike anything this sport, or rival men’s pro leagues, have ever seen. This episode is hosted by Scott Speed and co-host Toni Cowan-Brown, aka @F1Toni, who speaks with culture writer Lily Herman, author of the newsletter Engine Failure and co-host of the podcast Choosing Sides: F1 (SI and iHeartRadio) and content creator Mikaela Kostaras, aka @SheLovesF1.For more episodes from seasons 1 and 2 of Ready for the Big Time: F1, CLICK HERE!
Ready for the Big Time: F1
The inaugural season of Ready for the Big Time: F1 explored what it would take for Formula One to make the big time in the United States. Now, with an American driver on the grid, an American team and three US GPs, F1 fever has arrived in the US, and in the process, the sport has embraced some distinctly American traits. This season unpacks the Americanization of F1. Host Scott Speed, and co-hosts F1 Toni and Andrew Lawrence, will explore the splashy plans for the Las Vegas GP and Liberty Media’s winning strategy to the rising popularity of F1, how American carmakers are betting on F1 and why reaching female content creators may be the secret ingredient to propel the sport into the stratosphere. Season 2 drops on Thursday, October 19th.
