Ready, Test, Go. — The Podcast on Software Quality and Digital Experiences
Applause
36 episodes
1 week ago
Ready, Test, Go. brought to you by Applause is the award-winning podcast for engineering, QA, product and AI leaders who want to build trustworthy digital experiences. Host David Carty interviews thought leaders across software testing, AI adoption, UX/CX and product delivery to uncover the ideas and practices shaping modern digital quality. Each episode blends practical insights and big-picture thinking on topics like AI validation, data quality, effective testing, inclusive design, accessibility and frictionless customer journeys. With past guests including Gene Kim, Michael Bolton and Sandy Pentland, the show provides insights that help teams deliver more reliable, user-centered technology.
All content for Ready, Test, Go. — The Podcast on Software Quality and Digital Experiences is the property of Applause and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Ready, Test, Go. brought to you by Applause is the award-winning podcast for engineering, QA, product and AI leaders who want to build trustworthy digital experiences. Host David Carty interviews thought leaders across software testing, AI adoption, UX/CX and product delivery to uncover the ideas and practices shaping modern digital quality. Each episode blends practical insights and big-picture thinking on topics like AI validation, data quality, effective testing, inclusive design, accessibility and frictionless customer journeys. With past guests including Gene Kim, Michael Bolton and Sandy Pentland, the show provides insights that help teams deliver more reliable, user-centered technology.
Ready, Test, Go. — The Podcast on Software Quality and Digital Experiences
30 minutes 56 seconds
1 year ago
The Urgency of the Customer Journey (Todd Unger)
A few brief moments can make or break your customer experience. Friction, failures and blind spots in the customer journey can undermine even the best digital products. When harnessed and implemented correctly, a data-driven, customer-centric approach can uncover issues that lead to churn.
In this episode, Todd Unger, Chief Experience Officer at the American Medical Association, digs into the nuances and gravity of friction in the customer journey. Discussing themes from his latest book, Todd explains how friction inhibits growth, the importance of addressing technical debt and how to strategically fit the CX operation into the business.
About the guest: Todd Unger is a customer experience and marketing leader with a decade of experience focusing on customer-centric digital and business transformation. As Chief Experience Officer at the American Medical Association, he integrates product, marketing, commerce and service to enhance member engagement and advance the organization's mission. He is also the author of the book The 10-Second Customer Journey: The CXO’s playbook for growing and retaining customers in a digital world.
You can find his book here: https://www.amazon.com/10-Second-Customer-Journey-retaining-customers/dp/1788605039
Hosted by David Carty
Produced by David Carty, Samsu Sallah and Joe Stella
Graphic design by Karley Searles
To contact the producers, please email us at podcasts@applause.com.
Ready, Test, Go. — The Podcast on Software Quality and Digital Experiences
Ready, Test, Go. brought to you by Applause is the award-winning podcast for engineering, QA, product and AI leaders who want to build trustworthy digital experiences. Host David Carty interviews thought leaders across software testing, AI adoption, UX/CX and product delivery to uncover the ideas and practices shaping modern digital quality. Each episode blends practical insights and big-picture thinking on topics like AI validation, data quality, effective testing, inclusive design, accessibility and frictionless customer journeys. With past guests including Gene Kim, Michael Bolton and Sandy Pentland, the show provides insights that help teams deliver more reliable, user-centered technology.
