Listen as William Reuschel, Inclusive Design Practice Lead at Applause, joins the podcast. He digs into the critical importance of inclusive design, exploring how it transcends compliance to become a significant competitive advantage and catalyst for innovation. He also discusses what differentiates companies that prioritize accessibility from those that view it solely as a legal risk, especially in light of the new EAA regulations, as well as ways to measure accessibility success. About the guest: William Reuschel has over 10 years of experience helping teams develop products that are accessible, inclusive, and a delight to their customers. He is an expert in accessibility and inclusive design and has the technical expertise to guide designers and developers to scalable and repeatable success. He holds a degree in computer science, a Web Accessibility Specialist certificate from the International Association of Accessibility Professionals, and is a Certified Scrum Master. William spent the formative years of his career with an advocacy organization working closely with assistive technology users to evaluate both the accessibility and usability of critical products and services for people with disabilities. Through this work, he developed an understanding not only of the impact of technology on an individual’s life, but also the power of technology to build a more inclusive future for everyone. William is passionate about sharing his experience and building empathy with product teams to realize his vision of a fully inclusive future. Learn more about Applause’s Accessibility Testing Solution here: https://www.applause.com/accessibility-testing/ Hosted by David Carty Produced by David Carty, Samsu Sallah and Joe Stella Graphic design by Karley Searles To contact the producers, please email us at podcasts@applause.com.