From Chaos to Control: Building a Self-Sustaining Contracting Business with Liz Chism Working 100-hour weeks, brewing beer, and managing international shipments while raising a toddler might sound like a recipe for burnout—but for Liz Chism, it was a wake-up call. In this powerful conversation, Liz shares how she transitioned from running a multi-million-dollar craft brewery to helping contractors escape the hamster wheel of long hours, missed deadlines, and constant stress. She opens up about the mindset shifts and systems that enabled her to reclaim 30+ hours per week, and now teaches others to do the same—without sacrificing quality, profit, or control. If you've ever felt buried by your construction business, struggling to scale, or trapped in a cycle of doing everything yourself, this episode is your blueprint out. Guest Bio Liz Chism helps contractors build profitable, self-sustaining businesses. Growing up working alongside her father, a third-generation contractor, Liz learned the grit and challenges of construction early on. Later, she co-founded a successful brewery, where she juggled operations, family life, and international distribution—all while refining the systems that allowed her to escape burnout. Now, through her Contractor’s Roundtable Program and 90-Day Contractor Operating System, Liz guides contractors in streamlining operations, increasing profit margins, and reclaiming their time. Her book, SOPs SUCK, challenges the traditional approach to standard operating procedures and offers practical methods for building a business that runs without constant supervision. Episode Highlights and Chapters 00:01 — The contractor's hamster wheel: late-night estimates and working weekends  02:53 — From homeschooling job sites to head brewer: Liz’s journey through construction and beer  05:43 — Why she shut down the brewery and began coaching contractors  07:00 — How her construction roots gave her an edge in coaching tradespeople  08:38 — The real reason contractors are buried in work: communication breakdowns and lack of delegation  10:25 — The “Jingle Bells” problem: why verbal instructions fail and what to do instead  13:20 — Contractor case study: boosting margins from 25% to 40% through estimating accuracy  15:25 — The power of pricing for profit and paying for roles before hiring  17:00 — Why small jobs burn time and kill margins  20:00 — Understanding costs as percentages and spotting hidden inefficiencies  22:00 — The trust recession: how to win clients without lowering your prices  23:51 — Building trust through content: why most contractor marketing fails  25:56 — The real reason SOPs don’t work—and what to do instead  28:58 — How to create SOPs that your team actually follows  30:37 — AI as a contractor's superpower and the mindset shift to think like a $10M business  32:11 — Project audits, time audits, and the first steps toward freedom  34:00 — Discovering your “Working Genius” and delegating your weaknesses  35:28 — Why the best carpenters make terrible CEOs—and what to do about it Contact Information Liz Chism  Website: https://lizchism.com  Instagram: @liz_chism  LinkedIn: Liz Chism Coaching For more episodes and insights from Eugene Gershman, visit https://giscompanies.co/podcast/