
Welcome to Real Estate Success Stories!
In this episode of Real Estate Success Stories, Leo dives into the powerhouse journey of Jill Rufus, an agent who started by supporting her husband at eXp and ended up owning the market.
From five homes to 147 closings in one year, Jill leveraged Zillow ads like a scientist, turned Facebook groups into goldmines, and found a niche so sharp it sliced through her competition: university parents.
But this isn’t just a sales story. It’s a legacy play.
Jill breaks down how she:
Rooted in her social work background and powered by a concierge-level client care model, Jill proves this industry has room for heart and massive results.
This is the real estate episode your broker definitely doesn’t want you to hear.
Why Watch?
✅ From 5 to 147: How Jill scaled her business in just 12 months
✅ Zillow Secrets Unlocked: Her exact "pay-to-play" strategy revealed
✅ Niche Magic: Why targeting university parents changed everything
✅ $10M Blueprint: Use Jill’s investment journey as your roadmap
✅ Brand-Led Income: Turn your short-term rentals into lead-gen machines
⏱️ Chapters:
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