Stephen Rosenberg, one of the nation’s leading ERISA and insurance litigation attorneys and author of the Boston ERISA & Insurance Litigation Blog joins Kevin O’Keefe to talk about the role publishing has played in building his reputation and practice. They discuss how blogging helped him break into a closed market, why writing still matters more than metrics, how blogs can shape secondary law and why young lawyers should use publishing to carve out niches even in the age of AI.