Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
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Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
11: From Data to Decisions: How to Present Conjoint Results That Inspire Action with Megan Peitz
Real Research: The Market Research Podcast
49 minutes
3 months ago
11: From Data to Decisions: How to Present Conjoint Results That Inspire Action with Megan Peitz
This episode features Megan Peitz, founder and CEO of Numerious, who delves into effective strategies for presenting conjoint analysis results. Megan shares her expertise on aligning stakeholder objectives, simplifying complex data, and using simulations to drive actionable insights. Through a detailed framework encompassing alignment, translation, simulation, visualization, and activation, Megan offers practical tips and real-world examples to elevate your conjoint analysis presentations. Don't miss this comprehensive guide to turning data into decisive action!
00:00 Introduction and Disclaimer
00:38 Welcome and Speaker Introduction
02:14 Understanding Conjoint Results
05:13 Framework for Presenting Conjoint Results
06:00 Pillar 1: Alignment
13:02 Pillar 2: Translation
19:23 Pillar 3: Simulation
28:09 Pillar 4: Visualization
30:30 Pillar 5: Activation
38:18 Typical Deck Outline and Conclusion
48:13 Closing Remarks
Real Research: The Market Research Podcast
Welcome to Research to Revenue, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.
