This podcast features Prof Meredith Lawley. Meredith is a Professor of Marketing in the School of Business and Creative Industries at the University of the Sunshine Coast. Meredith worked for market research companies before becoming an academic in the late 1980s. Meredith had to make many career transitions and she talks about her support network and what made a difference in her development. She is now almost at the end of her academic career with her planned retirement in the coming year. This led to a reflection on what worked well and what she could have done differently, lessons learned, and what the next generation can take away from her experience. She works on projects focused on regional development, Food, and Agribusiness, as well as seafood marketing. We hope you enjoy listening to such a charismatic person’s reflections.