In this episode of Real Talk Dubai, we explore how some of Dubai’s biggest food brands were built, from early wins to major failures and the realities of scaling restaurant concepts across the Middle East.Our guest opens up about building multi-brand F&B groups, navigating the toughest moments in the industry, and what it really takes to succeed in one of the most competitive restaurant markets in the world. From franchise growth to consistency challenges, this episode pulls back the curtain on the business behind Dubai’s food scene. Whether you're an entrepreneur, F&B operator, or someone curious about the restaurant industry in the UAE, this conversation is packed with real insights and lessons. Guest: Walid Hajj, Founder & CEO, Lavoya Restaurants Group Host: George Hojeige, Group CEO, Virtuzone Timestamps: 00:00 Intro: The evolution of Dubai’s F&B scene 02:45 Growing up around entrepreneurship and family business 05:20 Entering the food industry, early mindset and education 08:10 Building major food brands across the region 11:55 The biggest failure and what it taught him 15:40 Rebuilding after setbacks, resilience and perspective 18:30 Exiting a major F&B group and starting a new chapter 22:05 Launching new brands across the GCC 27:40 Inside Dubai’s F&B challenges, consistency and competition 32:10 Advice for future F&B entrepreneurs and closing thoughtsNext Steps: • Learn more about business setup and growth in the UAE: virtuzone.com• Follow Real Talk Dubai for more conversations with founders and creators building in the UAE.• New episodes biweekly. Subscribe and hit the bell icon to stay updated.