In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
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In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
Calling BS on adland initiatives for working parents not resulting in significant change
Real Talk
32 minutes
1 year ago
Calling BS on adland initiatives for working parents not resulting in significant change
In this episode of Real Talk, Alex and Nickii are joined by Pregnant Then Screwed's Head of Campaigns and Communications, Lauren Fabianski, and IMA’s Lead Planner Jess.Every year, 54,000 women in the UK are pushed out of their jobs due to pregnancy and maternity related discrimination. Lauren believes that, while workplaces talk the talk when it comes to initiatives for working mums, they’re just not following through.The conversation discusses how working parents can be supported in adland, ...
Real Talk
In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
