In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
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In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
Calling BS on language used to describe female leaders
Real Talk
25 minutes
1 year ago
Calling BS on language used to describe female leaders
In this episode of Real Talk, Alex and Nickii are joined by best-selling author and creative director Amy Kean, and Bloom North’s Head of Allyship, Seb Randle, who is also founder of The Helpful Space. They delve into the bias we often see in the marketing world, where language to describe female leaders differs to their male counterparts. Expect frank and real discussion on whether imposter syndrome really is a thing, the importance of the words we use, and advice on what can be done to...
Real Talk
In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
