In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
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In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
Calling BS on the perception that London is the heart of adland
Real Talk
32 minutes
1 year ago
Calling BS on the perception that London is the heart of adland
In this episode of Real Talk, Alex and Nickii are joined by IPA President, Josh Krichefski.For decades, London has been seen as the heart of the advertising industry. It’s led to the belief that only in the capital can you find the best agencies or build a great career. But Josh believes London’s role is overblown, and that great talent can be found across the country. IMA’s Global Client Director Imogen Blackwood also joins the discussion to assess the strengths of regional agencies and...
Real Talk
In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
