In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
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In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
Calling BS on the perception that AI will replace jobs in the creative industry
Real Talk
33 minutes
1 year ago
Calling BS on the perception that AI will replace jobs in the creative industry
In this episode of Real Talk, Alex and Nickii are joined by Parallax founder, tech trail blazer and AI expert James Hall. James wants to combat the scaremongering that often happens in adland when it comes to AI. People have speculated that AI is out to take peoples jobs, and James thinks that’s BS. IMA’s resident AI expert and Head of HX, Jack Sails also joins the chat.Great conversation, great company, no BS. Show notes: Tommy work by IMA – https://www.instagram.co...
Real Talk
In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
