In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
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In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
Real Talk is a new, straight-talking podcast from global marketing agency, IMA. Hosted by Managing Director Alex Uprichard and Chief Executive Partner Nickii Gray, each episode invites an industry leader to call BS on a topic relevant to the marketing world. From the north-south divide to whether robots are taking over the world, and everything in-between.This podcast is for brand leaders, marketers, and agency folk who want thought-provoking, straight-talking conversation. Expect e...
Real Talk
In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effecti...
