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Real Time Strategy
TriplePoint
90 episodes
2 months ago
Real Time Strategy is a biweekly podcast examining the gaming industry through the lens of public relations. We touch on everything from pitches to PlayStations, sharing our tricks of the trade and identifying PR in your everyday gaming. Real Time Strategy is produced by TriplePoint, the leading PR and influencer marketing agency in video games.
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Video Games
Leisure
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All content for Real Time Strategy is the property of TriplePoint and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Real Time Strategy is a biweekly podcast examining the gaming industry through the lens of public relations. We touch on everything from pitches to PlayStations, sharing our tricks of the trade and identifying PR in your everyday gaming. Real Time Strategy is produced by TriplePoint, the leading PR and influencer marketing agency in video games.
Show more...
Video Games
Leisure
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Borderlands vs. Deadpool & Wolverine: A Movie Adaptation Marketing Study
Real Time Strategy
1 hour 2 minutes
1 year ago
Borderlands vs. Deadpool & Wolverine: A Movie Adaptation Marketing Study
Borderlands and Deadpool & Wolverine are two of this summer’s biggest movie blockbusters, but they had wildly different outcomes. Kaitlyn and Sam discuss whether Borderlands’ poor performance means anything for gaming’s future in Hollywood and what other adaptations can learn from Deadpool & Wolverine’s hugely successful marketing campaign. Other topics include Krafton acquiring Hi-Fi Rush developer Tango Gameworks and the pair’s favorite summertime games.   Timecodes:  00:00:00 – Intro 00:08:04 – Breaking Down Borderlands’ Critical and Commercial Reception 00:25:50 – Why Deadpool & Wolverine’s Marketing Was So Strong 00:42:59 – Krafton Acquires Hi-Fi Rush Developer Tango Gameworks from Xbox 00:49:33 – Read of the Week (Eurogamer’s Summer Gaming Feature) 01:01:38 – Outro   Stories/media discussed: Variety – Box Office: 'It Ends With Us' Beats Expectations, 'Borderland' Flops  The Town – 'Deadpool & Wolverine' and Marketing Disney's First R-Rated Marvel Movie  Variety – 'Deadpool & Wolverine' Crosses $1 Billion at Global Box Office  Campaign – How these 6 brands are collaborating with ‘Deadpool & Wolverine’ Polygon – Microsoft just gave the Xbox controller a huge ass GamesIndustry.biz – Krafton acquires Tango Gameworks and Hi-Fi Rush IP from Xbox Eurogamer – Can video games match the warmth of summer? No, but an Odyssey and a Wildlife Adventure are the next best thing   Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
Real Time Strategy
Real Time Strategy is a biweekly podcast examining the gaming industry through the lens of public relations. We touch on everything from pitches to PlayStations, sharing our tricks of the trade and identifying PR in your everyday gaming. Real Time Strategy is produced by TriplePoint, the leading PR and influencer marketing agency in video games.