Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
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Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
Seismic changes to the American ski market in recent seasons has made it impossible for Realskiers.com to continue to gather enough test data to generate a meaningful result. So we won’t be reviewing individual ski models and ranking them as we have since the site’s inception. But we haven’t lost our ability to analyze any given skier’s situation and recommend a model or two to try or buy. This is the tale of our transition from a site focused on reviews to one dedicated to one-on-one consulting. Stay tuned to this channel to monitor further developments.
RealSkiers
Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
