Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
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Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
The following bit of tripe was recently re-published by Apple News after first appearing in the pages of Bloomberg’s online publication. It consists of unreadable drivel from end to end, and certainly isn’t worth paying to peek behind the Apple News pay-wall to investigate, so I’ve reiterated the text, verbatim, in this week’s edition of Realskiers with Jackson Hogen, which I shall recite as we visit its few paltry paragraphs of twaddle. My commentary runs alongside the original in red.
If you detect a tone of irritation mingled with impatience in my voice, it’s because this sort of crap gets under my skin. I don’t offer financial advice; I wish Bloomberg would stay out of my lane and resist the urge to comment on ski equipment that its writers clearly do not understand.
RealSkiers
Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
