Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
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Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
Liberty Skis, the brainchild of Dan Chalfant and Jim Satloff, was born 20 years ago - over après ski beers - in Beaver Creek, Colorado, from the urge to develop a lighter ski that would reduce fatigue and return more energy to the skier than the relatively dead planks of the day. They were on the leading edge of the Lighter is Better movement in consumer goods that has come to dominate the current equipment landscape.
RealSkiers
Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
