Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
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Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
On Being Light is Chapter 8 of Snowbird Secrets, a unique guide to self-discovery as revealed in 22 chapters about the spiritual side of big mountain skiing. Written by "Guru" Dave Powers and Jackson Hogen, Snowbird Secrets is part instruction manual, part guide to self-discovery. As Mike Rogan, the undisputed master of technical skiing, wrote about Snowbird Secrets, "You will not be a complete Alpine Slider until you finish this book."
RealSkiers
Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
