Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
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Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
On Being Light is Chapter 8 of Snowbird Secrets, a collection of 22 meditations on what it means to be a skier, authored by "Guru" Dave Powers and Jackson Hogen. There is no other instruction manual that teaches the lessons found in Snowbird Secrets. The best technical skier of his generation who also happens to be a world-class instructor, Mike Rogan, says of Snowbird Secrets, "You not be a complete Alpine Slider until you finish this book."
RealSkiers
Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
