Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
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Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
My very special guest today has known the highest high and the lowest low a ski racer can experience, and handled both moments with style and grace. She pulled off the run of a lifetime at the perfect venue, the roars of the home-country crowd exhorting her to victory in Vail, crushing the field despite starting 30th. There were no crowds - no witnesses of any kind - when an unidentified course worker slammed into her just 45 minutes before her scheduled start at the Calgary Olympics, breaking her fibula and dashing a lifetime of dreams. Always a team player and a class act, Pam Fletcher stayed in Calgary to cheer her teammates on.
RealSkiers
Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
