Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
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Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
Welcome to another insightful conversation with Stu Winchester, who not only publishes the most thorough resort coverage in North America in his Storm Skiing Journal, he is perhaps the only true journalist reporting on the contemporary ski resort scene.
Most resort reviews are rubbish, full of gushing praise lest the “journalist” lose his or her all-expenses-paid access. Winchester focuses on the facts: the infrastructure, the daily and season pass rates, the terrain accessed by the resort’s lift system. He does not review a single plate of escargot or cite a quaint amenity that one simply has to see. Instead, he breaks down the particulars of the Ikon and Epic pass programs - analysis that could save a skier hundreds of dollars on their pass purchases - and is probably the only journalist to have interviewed the leaders of hundreds of ski areas.
RealSkiers
Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
