Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
All content for RealSkiers is the property of Jackson Hogen and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
Skiing isn’t for the faint of heart.
Neither is subjecting oneself to what is coyly referred to as “America’s Health Care System.” Hold that thought while I elaborate on point one, that a lifetime devoted to skiing is hard to navigate without occasionally experiencing a consequential impact with the planet or some other immovable object attached to it. If you ski long enough, you will eventually learn the meaning of terms like “laminectomy” and “stenosis.” If you don’t know these terms yet, please bear with me while I bring you quickly up to speed with those who know them all too well.
RealSkiers
Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
