Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
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Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
The ski market in America has devolved into a hot mess. One of the manifestations of its dysfunction is a clog in the pipeline from supplier to skier. This podcast takes a look at how we got into this predicament and invites my Dear Listeners' to share their thoughts on the subject. You can log your vision of how we get out this mess via the Member Consultation form on Realskiers.com. Non-members can also submit their thoughts through the General Contact request form.
RealSkiers
Today’s episode takes a big picture look at the phenomenal success of the BOA cable fit system that has found its way into virtually every alpine boot line sold in America. It’s a tremendous achievement in co-branding, considering that BOA doesn’t have an alpine boot of its own, and must develop a symbiotic relationship with every brand it works with in order to succeed.
