In this episode, we’re breaking down how to create a niche so unique that it sets you apart completely. Everyone talks about niching down, but how do you carve out a space where you're not just another choice, but the only choice? That’s what we’re exploring.

We'll discuss why people naturally seek specialists for their specific problems and how you can leverage this preference to attract the right clients by narrowing down your service offering in a way that stands out. From "Category Design" to examples of companies like Airbnb and Tesla, I’ll show you how industry leaders have achieved niche dominance by defining new categories that make them irreplaceable.

Then, we’ll dive into a powerful framework that helps you build your niche around seven key questions, covering everything from what sets you apart to why you do it. Using these, I’ll guide you through the process of designing a niche so specific and appealing that it makes you the go-to authority.

By the end, you’ll have a clear path toward creating a niche that’s irresistible, uniquely yours, and ready for you to dominate. Tune in to start the journey toward niche mastery and position yourself as a true leader in your field!