In this episode of Rebel, Reject, Create, I talk to Cliff Goldmacher about the power and adaptability of songwriting, and how composing a song is a metaphor for many things in life. Cliff Goldmacher is a GRAMMY-recognized, #1 hit songwriter, music producer and author. His book, The Reason For The Rhymes: Mastering The Seven Essential Skills of Innovation by Learning to Write Songs, encapsulates the principles of his in-demand corporate workshops where he teaches business teams how to use songwriting to tap into their creativity and enhance their innovative skill sets. After graduating from Stanford with a degree in political science, Cliff, instead of heading to law school, chose to pursue a career in music. Fast forward thirty years and Cliff has written well over a thousand songs including chart-toppers recorded by GRAMMY-winning and platinum-selling artists in genres ranging from Americana, country, pop, blues, jazz and classical crossover. Cliff has also given multiple TEDx presentations on songwriting. Cliff’s clients include Deloitte, Google, Pfizer and Southwest Airlines. Download your FREE creativity tip sheet from Cliff here:. https://se295.infusionsoft.com/app/fo... Visit Cliff online here: www.TR4TR.com