Summary
In this engaging conversation, RuthAnn Rafiq and Haley discuss the journey of building a podcast agency, the importance of rebranding, and strategies for growing a podcast. They explore how aligning visuals with business value can enhance client perception and lead to increased confidence in pricing. Haley shares insights on podcast growth, leveraging content for business, and the significance of outsourcing to maintain balance and creativity in podcasting. The discussion is filled with practical tips for podcasters looking to enhance their content and reach.
Takeaways
Haley started her podcasting journey in 2017
The importance of rebranding to align visuals with business value
Good podcast growth is typically 1-2% month over month
Creating dedicated blog posts for each podcast episode enhances SEO
Using past client testimonials in marketing can boost credibility
Podcasts can serve as evergreen content for long-term growth
Outsourcing tasks can free up time and mental space for creators
Engaging with your audience can lead to better content ideas
Tracking podcast analytics helps inform content strategy
Consistency in sharing old episodes can still attract new listeners
Links Mentioned:
Visit Heart Centered Podcasting
2025 Podcast Marketing Trends Report from Jeremy Enns
View the Rebranding and Website Services
Book a Free Discovery Call with RuthAnn
Say Hi on Instagram or tag @r_artspace
Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”