We explore how poker shaped Andrew Macleod's thinking and how those mental models helped him build Emilia’s Crafted Pasta into a debt-free, multi-site brand. From scouting Italy to opening under budget and growing slow, we show how to balance soul with margins. • Poker as a mirror of risk and behaviour • Bootstrapping events and earning trust without capital • Finding the pasta gap and validating with travel and craft • Raising seed from relationships built on delivery and discipline • Secur...
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We explore how poker shaped Andrew Macleod's thinking and how those mental models helped him build Emilia’s Crafted Pasta into a debt-free, multi-site brand. From scouting Italy to opening under budget and growing slow, we show how to balance soul with margins. • Poker as a mirror of risk and behaviour • Bootstrapping events and earning trust without capital • Finding the pasta gap and validating with travel and craft • Raising seed from relationships built on delivery and discipline • Secur...
Growing Grubby: The Evolution of The UK's Number 1 Plant-Based Recipe Kit
Recipe for Greatness
39 minutes
6 months ago
Growing Grubby: The Evolution of The UK's Number 1 Plant-Based Recipe Kit
Martin Holden-White takes us through his journey of founding Grubby, the UK's first 100% plant-based recipe kit company that has delivered over 2 million meals since launching in 2019. • Starting in kitchens at 16 years old before studying hospitality • Originally conceptualizing Grubby as a smart fridge vending machine for offices • Pivoting the entire business model during COVID lockdown to home delivery • Delivering free meals to NHS workers as a testing ground for their operations • Buil...
Recipe for Greatness
We explore how poker shaped Andrew Macleod's thinking and how those mental models helped him build Emilia’s Crafted Pasta into a debt-free, multi-site brand. From scouting Italy to opening under budget and growing slow, we show how to balance soul with margins. • Poker as a mirror of risk and behaviour • Bootstrapping events and earning trust without capital • Finding the pasta gap and validating with travel and craft • Raising seed from relationships built on delivery and discipline • Secur...
