We explore how poker shaped Andrew Macleod's thinking and how those mental models helped him build Emilia’s Crafted Pasta into a debt-free, multi-site brand. From scouting Italy to opening under budget and growing slow, we show how to balance soul with margins. • Poker as a mirror of risk and behaviour • Bootstrapping events and earning trust without capital • Finding the pasta gap and validating with travel and craft • Raising seed from relationships built on delivery and discipline • Secur...
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We explore how poker shaped Andrew Macleod's thinking and how those mental models helped him build Emilia’s Crafted Pasta into a debt-free, multi-site brand. From scouting Italy to opening under budget and growing slow, we show how to balance soul with margins. • Poker as a mirror of risk and behaviour • Bootstrapping events and earning trust without capital • Finding the pasta gap and validating with travel and craft • Raising seed from relationships built on delivery and discipline • Secur...
How Phizz is Leading the UK's Hydration, Vitamin and Electrolyte Boom | Dan Cray
Recipe for Greatness
32 minutes
4 months ago
How Phizz is Leading the UK's Hydration, Vitamin and Electrolyte Boom | Dan Cray
Daniel Cray, an Australian entrepreneur and CEO of Phizz, pivoted from advertising to create a revolutionary three-in-one hydration, vitamin and electrolyte tablet that's now one of the UK's fastest-growing wellness brands. He shares his journey from bootstrapping with three friends to leading a category-defining company used by Premier League teams and travellers worldwide. • After discovering travellers lose up to six litres of water during flights, Dan identified hydration's broader impac...
Recipe for Greatness
We explore how poker shaped Andrew Macleod's thinking and how those mental models helped him build Emilia’s Crafted Pasta into a debt-free, multi-site brand. From scouting Italy to opening under budget and growing slow, we show how to balance soul with margins. • Poker as a mirror of risk and behaviour • Bootstrapping events and earning trust without capital • Finding the pasta gap and validating with travel and craft • Raising seed from relationships built on delivery and discipline • Secur...
