Welcome back to the fourth season of Refolkus. In this week's episode, we chat with Michelle Allman-Esdaille, owner and sync agent at The Hook and Co, The Hook Sync Group and Sustainable Creative Living.
In this episode, Rosalyn and Michelle discuss the intricacies of sync and licensing in music. They chat about the roles of music supervisors and sync agents, the process of getting a song licensed and valuable insights on how artists can prepare their music for licensing opportunities. The conversation also delves into Michelle's personal journey from corporate life to empowering artists in the music industry and her journey of launching The Hook Sync Group. Michelle also answers some listener questions about writing specifically for sync and understanding sync licensing contracts.
Find The Hook & Co and The Hook Sync Group online:
About Michelle Allman-Esdaille
Michelle Allman-Esdaille, is transforming the creative industry through her brainchild, The Hook & Company, a Toronto-based online marketplace offering work-for-hire artist services by industry experts across Canada and the US. As an accomplished artist manager, mentor and business owner, Michelle is renowned for her influence, including being the pioneering force behind The HOOK Sync Group, Canada's premier sync agency helmed by a Black woman, championing diversity and inclusivity. As an activist within the Black community, Michelle has spent time working with ADVANCE, Canada’s Black Music Business Collective, where she drove operations and talent acquisition, actively fostering growth in the Black music scene. Her commitment extends to Sustainable Creative Living, a platform where she leverages her decade-long experience to empower career-ready artists and industry professionals through various courses and experiential programming. To add to the list, Michelle is a Reiki practitioner and author of a collaborative anthology book entitled "You Have So Much Potential - Inspiring Generation Healing & Transformation" with 29 other doctors and practitioners showcasing her multifaceted commitment to empowering others, making her a true pioneer in the industry.
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If you’re interested in submitting questions for our upcoming episodes, be sure to follow Folk Canada on Instagram where we will be posting our upcoming guests.
Tune in to the latest episodes of the Refolkus Podcast, featuring the latest music releases from Folk Canada members as well as some of our special guests, now broadcasting on CKCU FM 93.1 and CKUW 95.9 FM.
Presented by Folk Canada
Hosted by Rosalyn Dennett
Produced by Kayla Nezon and Rosalyn Dennett
Mixed by Jordan Moore of The Pod Cabin
Theme music “Amsterdam” by King Cardiac
Artwork by Jaymie Karn