In this premiere solo episode of Reforming On Air, host Genevieve Ross—entrepreneur and founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—shares her personal journey in the fitness industry. From starting her first studio to launching multiple successful brands, Genevieve breaks down what it really takes to build a thriving business in today’s wellness world.She dives into the evolution of boutique fitness, the power of branding, and why customer experience is everything. With a candid look at the lessons she’s learned along the way, this episode sets the tone for the conversations to come—highlighting the trends, mindset, and community-first approach shaping the future of fitness.Whether you’re dreaming of launching your own studio, building a wellness brand, or just obsessed with boutique fitness, this episode is your front-row seat to the business side of wellness—real, raw, and ready to inspire.Takeaways:-Boutique fitness is booming—and it’s not slowing down-Community and personal connection are everything in boutique fitness-Social media is a growth engine for fitness brands-Understanding your customer is the foundation for growthChapters:00:00 Introduction to Reflections Podcast00:56 The Entrepreneurial Journey Begins04:03 Building a Fitness Brand in South Florida08:01 The Rise of Boutique Fitness11:03 Future Trends in the Fitness Industry