Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
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Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
Ep.024 - Are we just about brands and perceptions, what about products?
Reframed by Mustard
52 minutes 59 seconds
2 years ago
Ep.024 - Are we just about brands and perceptions, what about products?
We talk about brands a lot at Mustard, so much so, many we come across struggle to believe that we were started off as a group of engineers focused on building physical products with founders. Furthering their disbelief, we are now aiming to drop the mention of products in our strapline: ‘better products, better brands and perceptions for Africa’.In this episode Andrew and Ndubuisi discuss the reasoning behind this messaging tweak, and in the process question whether companies’ purpose should be led by their audience, or if companies should lead audiences in their purpose? In the real world of business is ‘Start with Why’ great or impractical advice?Follow Mustard!Instagram: http://bit.ly/3KRsERuLinkedIn: http://bit.ly/41ifJxATwitter: http://bit.ly/3GAjEhcReview this podcast: https://ReviewThisPodcast.com/OR5RFX4Socials: @onlybymustard
Reframed by Mustard
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
