Shankar Viswanathan, Chief Commercial Officer at Sigmoid and former senior executive at Procter & Gamble, shares how AI is transforming content, media, and product innovation in CPG and why the time to act is now.

🎙️ Topics Covered:

• The #1 transformation mistake senior leaders make

• Reverse mentoring and why humility beats hierarchy

• How AI is transforming content, media, and shelf execution

• Generative AI in R&D and demand forecasting

• The one thing every company must do today to unlock AI's value

  
  

⏱️ Timestamps:
00:00 – Introduction
03:00 – Shankar’s leadership journey across P&G and Sigmoid
07:30 – What drives successful AI transformation
11:00 – Reverse mentorship and learning from Gen Z
13:30 – Data strategy across emerging and developed markets
18:00 – How CPGs can mature their data and AI capabilities
20:00 – Breakthroughs in content, media, and shelf optimization
28:00 – Starting small: What leaders should do today
34:00 – GenAI in R&D, forecasting, and supply chain
41:30 – What CPG can learn from BFSI
44:00 – The biggest shift coming to CPG in 12–24 months