We're back with a brand-new episode of our 'Reinventing Real Estate' podcast! This week, Adam Brockley, Founding Partner and Global CDO of Scape and Morro joined our hosts Jenna Harris and Jamie Harris for a powerhouse discussion on persistence through adversity, building lasting brands, and valuable lessons learned from founding one of the world's largest PBSA companies. 🎙️
As one of the pioneering founders and innovators behind the wildly successful Scape, Adam shares exclusive insights for listeners to takeaway throughout the episode. 🔥
Four pivotal themes emerged from Adam's wisdom:
Resilience in Uncertain Times
Learn what drives Adam's determination even in the face of extreme adversity, a trait that was crucial in Scape's formative days during the 2008 global financial crisis.
Control Through Independence
Adam explains the motivations behind taking Scape private after being public, and the benefits of private ownership for alignment, control, and focus.
Marketing with Integrity
Discover how Adam is able to balance Scape's compelling marketing whilst also delivering on their promises, and why integrity is essential for fostering trust and durable success.
Defining New Housing Models
Adam provides a unique perspective on alternative housing solutions such as Co-living, why he believes in the sector and the benefits of being the first-mover in an emerging market.
The Key Takeaway:
How persistence, independence, integrity, and entrepreneurial thinking are pivotal for unlocking new frontiers in real estate.💥
Keep an eye out in the episode for our signature "Two Truths, One Lie" segments, where Adam identifies the true statements about branding's impact on memorability and the importance of employee training in hospitality. Enjoy!