What does it really take to build something meaningful from scratch? In this episode, I had the pleasure of chatting with Andy Ide, the mind behind Horse Records, who shared the mantra that’s shaped his journey: “Success is a staircase, not an elevator.” Andy’s story resonated deeply with me. Instead of waiting for a lucky break, he proves the power of showing up, taking small steps daily—even if no one else is watching. From coding after farm chores to gathering feedback from his horse-savvy family, Andy’s steady perseverance has not only created a thriving business but also serves the needs of an entire horse community. If you’ve ever felt stuck waiting for that “big moment,” Andy’s wisdom will remind you that consistency, persistence, and connecting with your “why” are what turn dreams into reality. Plus, his honest advice about building resilient, sustainable businesses is a must-listen for creators in any field. Tune in for inspiration to take your own next step—however small it may seem today.
Connect With Andy Ide
Website: https://horserecords.info
Blog: https://horserecords.info/blog
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Chapters
00:00 Introduction And Welcome
00:34 Meet Andy And Horse Records
00:51 Andy’s Favorite Quote Revealed
00:59 Breaking Down The Staircase Analogy
01:19 Why Small Steps Matter
01:57 Handling The Unexpected Wins
02:19 Realizing It’s About Consistency
02:26 Learning The Lesson Twenty Years Ago
03:08 How Mindset Shift Changed Andy’s Work
04:09 Daily Habits And Commitment
04:34 Horse Records Before And After
05:12 Measuring Success—Money And Meaning
05:56 The Build: From Idea To Launch
06:33 Continuous Improvement And New Features
06:56 The Reality Of A Long Journey
07:42 Invitation To Join Relatable Wisdom Email List
07:52 Surviving The Waiting Game
08:33 Getting Feedback From Horse Experts
09:05 Staying Focused On The Next Step
09:32 Goal Setting, Vision, And Grit
10:30 Society’s Obsession With Instant Success
11:06 Journey Versus Destination
11:44 Moments That Felt Like An Elevator
12:00 Serendipitous Wins And Growth
13:51 Experiencing The First Major Spike
14:13 What Winning Felt Like
15:08 Advice For Aspiring Creators
16:13 Building For Sustainability
17:37 Parting Words And Farewell
17:50 Where To Find Andy Online
18:16 Closing And Gratitude