Summary

Jerker Fagerström shares his leadership journey, starting with his early role models in ice hockey and his military service in Sweden. He discusses the importance of teamwork, trust, and empathy in leadership. Jerker then talks about his career in advertising and the customer-centric culture of agencies. He emphasizes the need to create an environment free of fear to foster creativity and innovation. In this conversation, Jerker Fagerström shares his insights on leadership, transitioning into new roles, attracting top talent, managing work-life balance, and the impact of AI on the creative world. He emphasizes the importance of trust, communication, and creating a positive work culture. Jerker also discusses the need for diverse perspectives and the power of creativity in business. Overall, he highlights the significance of building strong relationships, both with team members and clients, and constantly evolving in the ever-changing landscape of the advertising industry.

Keywords

leadership, teamwork, trust, empathy, military service, advertising, customer-centric, fear, creativity, innovation, leadership, transitioning, roles, talent, work-life balance, AI, creative world, trust, communication, work culture, diverse perspectives, creativity, relationships, advertising industry

Takeaways

Early role models in leadership can have a lasting impact on one's own leadership journey.
Teamwork and inclusivity are essential in building peak-performing teams.
Military service can provide valuable leadership training and experiences.
Customer-centricity is a natural focus for agencies, as they constantly strive to create meaningful and engaging experiences.
Creating an environment free of fear is crucial for fostering creativity and innovation. Trust and communication are essential in leadership roles.
When transitioning into a new role, manage expectations and listen and learn from the team.
Attracting top talent requires seeking diversity of thought and creating a positive work culture.
Managing work-life balance involves setting boundaries and finding ways to compartmentalize work and personal life.
AI is both exciting and scary, and its impact on the creative world is still unfolding.
Creativity and analytical skills are crucial for success in the future of business.
Building a strong work culture is key to unlocking the potential of talent and achieving business goals.

Sound Bites

"Those dads who volunteer their time and their care and their energy and their presence with no training whatsoever, they were just spectacular role models."
"It's a team sport, right? You know, this, this, would not be here if it wasn't for the whole team."
"The way that it's being trained and educated in Sweden has sort of been also an export for Sweden into various other countries and their military services."
"And it was done with sort of like the not a, not a bad intent, but they were like getting into a competitive spirit and they were, you know, challenging each other and they were like, you know, they were, they were working themselves up and she got the better handle on him. And the way that he got back to her was to lift up her dress. Right. And"
"immediately, it just immediately it just killed the party. And the day after I put him in a taxi, him home. And the day after I told him don't come into the office. And you know, we worked with him to find a job at a different agency at a sister agency of ours, because there was no way you cannot undo"
"encouraging and telling them that I've got their back, that I believe in them, that they're doing a great job, that I think that they can do even more and better. Just like, you know, don't hold back because I know there's more in you. Constantly, constantly pumping their tires, constantly pumping their tires, constantly protecting the culture and constantly leading by doing."

Chapters

00:00 Early Role Models and Leadership
03:00 The Importance of Teamwork
06:23 Leadership Lessons from Military Service
13:20 The Customer-Centric Culture of Agencies
26:49 Creating an Environment Free of Fear
30:02 Transitioning into New Roles: Managing Expectations and Learning from the Team
33:08 Attracting Top Talent: Seeking Diversity and Creating a Positive Work Culture
35:36 Managing Work-Life Balance: Setting Boundaries and Compartmentalizing
46:23 The Impact of AI on the Creative World: Exciting Possibilities and Uncertain Future
48:56 The Power of Creativity and Analytical Skills in Business
53:07 Building a Strong Work Culture: Unlocking the Potential of Talent