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In this special fifth-anniversary edition of the Remarkable Retail Podcast, we welcome back Seth Godin. Seth unpacks the essence of remarkability in today’s crowded marketplace, the danger of confusing “better” with “remarkable,” and how AI unlocks new creative frontiers. Alongside fresh insights, we revisit unforgettable moments with past guests including Scott Galloway, Artemis Patrick (Sephora), Hal Lawton (Tractor Supply), Chris Nicholas (Sam’s Club), Joe Kudla (Vuori), and Neil Blumenthal (Warby Parker).