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Draper James CEO Jeannie Yoo on What's Next for the Celebrity Inspired Brand
Remarkable Retail Podcast
21 minutes 37 seconds
4 months ago
Draper James CEO Jeannie Yoo on What's Next for the Celebrity Inspired Brand
In this episode, we sit down live at the CommerceNext Growth Show with Jeannie Yoo, CEO of Draper James, the lifestyle brand founded by Reese Witherspoon. Jeannie shares her retail journey from Michael Kors to high-end fashion to leadership of a fast-growing lifestyle brand. As CEO of Draper James she's on a mission to "democratize" fashion through a mix of direct-to-consumer, wholesale, and licensing partnerships. We dive into human-centric retail, celebrity branding, the role of AI, and the brand's "decade tour" strategy.