In this episode we will be exploring the topic of innovation in legacy fundraising. So keep listening to hear our guest’s views on what problems might need solving in the sector as well what they think the biggest areas of opportunity are for gifts in Wills – and how to apply that in your own charity.
This episode has been produced in collaboration with the Legacy Futures Awards. The Innovation Award (for which podcast host, Lucinda Darby, is one of the judges) is open to any organisation this is looking to innovate in the area of legacy or in memory giving and create a big impact.
Find out more and apply the awards here.
Applications close on 31st March - good luck to all who enter!
The guests in this episode were:
Ashley Rowthorn – CEO, Legacy Futures
Georgina Hyman – Head of Legacy and In Memory Giving, Alzheimer's Research UK & Chair of the Legacy & In Mem SIG
Michael Clark – Head of Legacy Development, World Cancer Research Fund & committee member of the Legacy & In Mem SIG
The questions we explored were:
1. What does the word ‘innovation’ mean to you?
2. Which areas of legacy fundraising do you think need innovation the most?
3. As a larger charity, or one who invests a lot in legacy fundraising do you have examples of how you have been innovative in the past? Or future plans?
4. Vice versa, what does innovation in legacy fundraising look like for a smaller charity?
5. What do you think the future of legacy fundraising holds?
If you have any questions about anything we have spoken about, please email us at info@rememberacharity.org.uk and we can pass your questions on to the guests.