Glass Doors, Not Guesswork: Making Every Link Click-Worthy

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Repeatable Growth

Lean Labs

99 episodes

6 days ago

A biweekly podcast discussing the strategies, tactics, and tools growing B2B SaaS brands need to crush the competition and grow their businesses. New episodes every other Tuesday!

All content for Repeatable Growth is the property of Lean Labs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A biweekly podcast discussing the strategies, tactics, and tools growing B2B SaaS brands need to crush the competition and grow their businesses. New episodes every other Tuesday!

Marketing

Business,

Management

Glass Doors, Not Guesswork: Making Every Link Click-Worthy

Repeatable Growth

27 minutes

6 months ago

Glass Doors, Not Guesswork: Making Every Link Click-Worthy

Kevin Barber reveals why most calls to action are conversion killers and how the "glass door" principle can transform your website's performance overnight.

You'll discover:

Why "Get a Demo" is sabotaging your lead generation (and what to say instead)
The glass door metaphor that makes CTAs irresistible
Kevin's shopping mall test for identifying weak calls-to-action
How to avoid accidental clickbait that damages your brand
The two fatal CTA flaws

Real examples included: From BMW's "Ultimate Driving Experience" to Tony Robbins' meeting power, Kevin breaks down exactly what makes prospects click versus scroll past.

Perfect for anyone tired of low conversion rates despite decent traffic numbers. Sometimes the smallest copy changes create the biggest results.

Bonus: Kevin teases a CTA-fixing AI tool coming to Lean Labs' free resources!