High school seniors need to understand that creating an excellent digital footprint is one of their responsibilities as young adults.

Looking for information about a person on the Internet has become a normal practice in business and educational fields. Higher Education consultants know that institutions are checking for potential students’ activities and interests online. They become a valuable tool in the decision-making process about the student’s college acceptance.

Your family reputation is no less important and requires all family members to understand the rules about sharing private information or appearing in someone else’s content.

Before you get hired for a new job, get considered for a promotion or land a big contract, an Internet background check will easily reveal your children’s posts on social media, determine your favourite vacation spots or place of your residence, the number of friends you have, and add that information to your resume.

Unpleasant? Yes, but this is our current reality, and we must consider it when building our reputation.