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Stories and Strategies for Reputation Management
Watch us on YouTube - https://youtu.be/dmWcJokFe2c?si=nFzdrUp2Qav5kLd5
Unexpected Tech Crises: Kotak Mahindra Bank & Tata Motors
Reputation Matters
18 minutes
1 year ago
Unexpected Tech Crises: Kotak Mahindra Bank & Tata Motors
#reputationmatters #crisis
In this episode of Reputation Matters, host Anupam Gupta and guest Mitu Samarnath Jha, founder of Eminence Consulting, dive into how companies handle technology-led crises and maintain their reputation. They explore two key case studies - Kotak Mahindra Bank and Tata Motors - analyzing how these companies faced challenges, responded to crises, and emerged stronger. The discussion highlights the importance of research, timely action, communication, and engagement in reputation management. Learn valuable insights and strategies from real-world examples in the banking and automobile sectors.
00:00 Introduction
00:34 Technology-Led Crises in Companies
01:46 Case Study: Kotak Mahindra Bank
04:01 Kotak's Response to RBI's Actions
07:57 Case Study: Tata Motors
11:40 Tata Motors' Journey and EV Success
15:22 Key Learnings and Conclusion
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Reputation Matters
Stories and Strategies for Reputation Management
Watch us on YouTube - https://youtu.be/dmWcJokFe2c?si=nFzdrUp2Qav5kLd5