In this episode of Fireside, Campfire Consulting’s Founder & CEO Chris Marine and Head of Strategy David Gogel sit down with Meranne Behrends and Luke Behrends, founders of Words From The Woods — a Portland, Maine creative agency known for bold ideas, human-centered storytelling, and work that resonates far beyond the algorithm. Together, we explore why bold creative thinking still matters in a world obsessed with metrics, dashboards, and constant optimization. We dig into what happens wh...
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In this episode of Fireside, Campfire Consulting’s Founder & CEO Chris Marine and Head of Strategy David Gogel sit down with Meranne Behrends and Luke Behrends, founders of Words From The Woods — a Portland, Maine creative agency known for bold ideas, human-centered storytelling, and work that resonates far beyond the algorithm. Together, we explore why bold creative thinking still matters in a world obsessed with metrics, dashboards, and constant optimization. We dig into what happens wh...
Getting Closer to the Truth: Triangulation Attribution in Practice
Responsibly Different™
34 minutes
5 months ago
Getting Closer to the Truth: Triangulation Attribution in Practice
Measurement and attribution beyond last click is still in its infancy, and it remains one of the most persistent challenges marketers face at every stage of growth. But we’re also at an exciting moment. Leaders like the one on today’s episode are connecting the dots in measurement and helping solve for real attribution. In this conversation, Chris Marine sits down with Madan Bharadwaj of M² to explore why there’s no single source of truth in marketing performance and how triangulation attribu...
Responsibly Different™
In this episode of Fireside, Campfire Consulting’s Founder & CEO Chris Marine and Head of Strategy David Gogel sit down with Meranne Behrends and Luke Behrends, founders of Words From The Woods — a Portland, Maine creative agency known for bold ideas, human-centered storytelling, and work that resonates far beyond the algorithm. Together, we explore why bold creative thinking still matters in a world obsessed with metrics, dashboards, and constant optimization. We dig into what happens wh...
