In this episode of the Restaurant Masterminds podcast, host Paul Baron and culture expert Rudy Miick explore how to build a "badass brand" through strong company culture. They discuss the difference between "win-lose" versus inspirational leadership approaches, highlighting that while aggressive culture models can work, their sustainability is questionable. The conversation examines how explicit cultural values drive brand performance, especially in uncertain economic times, with only 23% of employees globally being actively engaged in the workplace. Using Coinbase as an example, they emphasize the importance of clearly defining and aligning culture with brand values, maintaining consistency in practices, and creating supportive processes that attract like-minded employees.

#CompanyCulture #BrandBuilding #EmployeeEngagement

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